THE IMPORTANCE OF GOOD INTERNAL SIGNAGE
It´s critical that you get your signs designed and produced by a professional marketing company that you can trust. Your external signage is the first impression a new customer get
s of your business and should be acting as a constant source of new enquiries. Internal signage is just as important and should be considered as part of your interior decor and overall customer experience.
An internal signage can really help transform a space and improve the aesthetic of a business. Internal signage should reinforce the visual identity of the business and reflect the brand attributes.
A quality acrylic panel behind the reception desk can showcase a modern, clean, professional environment.
A desk wrap is immediately recognizable and provides people with reassurance that they are in the right place as well as having a strong visual impact.
The full color wall graphic is stylish, and creates an impressive visual backdrop.
The cut metal letters ooze quality and reflect the high end look perfectly.
Internal signage is very important:
It forms a key part of a customer journey through your business
It reflect the brand attributes and provides a level of comfort for a visitor when there is continuity in a business' visual identity
It acts as directional messages and helps reassure visitors that they are in the right place (for example if your business is a dental practice then you can add to a patient's anxiety if they struggle to find the right room to go into)
It acts a tangible means to judge the quality of a business' quality and service provision
All these are important reasons why your internal signage should be working for you, so why do so many businesses look at their internal signs as more of an afterthought? We've dealt with lots of clients who have gone through a complete refurbishment, but not thought about the central role that their signage needs to play in the internal workings.
So make sure you really consider your signage when you set up a business or go through a refurb and choose a partner you can trust.
Jovi Printing will help you to choose the right type of sign, the right materials, where it should go and what it should say. Just give us a call at: 713 467 4980.
